We are seeking a Content Marketing Specialist preferably with exposure to working across multiple regional markets The role is central to supporting the WSA APAC team s transition to a fully in-house content and digital marketing model The ideal candidate will be an agile and adaptive writer who understands the nuances of B2C and B2B healthcare audiences and is eager to co-create content in collaboration with SEO campaign and design stakeholders This is not just a writing role - it s a hybrid creative-technical position that combines storytelling performance-driven writing CMS publishing and AI-supported content workflows The writer will be responsible for publishing blogs articles and campaign landing pages on CMS platforms primarily Sitecore in coordination with the website specialist A keen interest in AI-powered writing tools and evolving content formats such as conversational content for answer engines or semantic-rich blog posts will be a robust asset What you will do Collaborates with the website specialist to create landing pages for campaigns Ensures consistent formatting accessibility and UX standards during publishing Visual Adaptation Creative Support Comfortable doing light visual editing using Canva Figma or similar tools Works with designers to ensure that creative assets support the written copy effectively Collaboration Workflow Works closely with SEO paid media brand and product to align content with campaigns Takes briefs from multiple stakeholders while maintaining consistent brand voice Manages multiple content streams across different market needs and delivery timelines Writes both B2B and B2C content for social website email and campaign channels Optimizes existing content based on SEO feedback and content performance AI-Assisted Content Creation What you bring A minimum of 3 years of experience in content marketing Basic visual editing abilities using Canva or similar tools are desirable to support localized content adaptations Strong command