Scope This role is responsible for owning the marketing analytics suite in Power BI designing building and maintaining dashboards conducting deep-dive analyses and enabling stakeholders with actionable insights to optimize campaigns pipeline contribution and ROI This involves working closely with each marketing function to understand their data needs and delivering actionable insights The position requires a proactive approach to problem-solving and the ability to communicate complex data concepts in a explicit and concise manner Our Current Technical Environment Databricks Utilized for big data processing and collaborative analytics SQL Employed to query and manage relational databases Python Used for data manipulation analysis and automation of tasks Power BI The primary tool for data visualization and dashboard creation GenBI An emerging tool for natural language querying and business intelligence Marketing Tech Stack Salesforce Marketo 6Sense Drift SalesLoft L What You ll Do Design build and maintain scalable Power BI dashboards and reports that track campaign and tactic performance marketing impact funnel health and pipeline Utilize Databricks and SQL for data extraction transformation and analysis Apply Python for advanced data analytics and automation of reporting processes Translate business questions into analytical frameworks and deliver clear data-driven recommendations to Marketing leadership Collaborate closely with centralized BI and data teams to improve and manage data pipelines integrations and governance as they relate to marketing systems CRM MAP web analytics etc Own the accuracy reliability and refresh cadence of marketing reporting datasets Conduct ad-hoc analyses to uncover growth opportunities optimize conversion funnels and evaluate the effectiveness of marketing programs What We Are Looking For Bachelor s or master s degree in data science Business Analytics Computer Science or a related field with 5 - 8 Years of work experience Proven experie

📌 Senior Bi Analyst (Bengaluru)
🏢 Blue Yonder
📍 Bengaluru