At Lilly we unite caring with discovery to make life better for people around the world We are a global healthcare leader headquartered in Indianapolis Indiana Our employees around the world work to discover and bring life-changing medicines to those who need them improve the understanding and management of disease and give back to our communities through philanthropy and volunteerism We give our best effort to our work and we put people first We re looking for people who are determined to make life better for people around the world Personalization capabilities - CDP Consumer Data Platform - P1 P2 P3 As Eli Lilly strives to achieve its purpose of making life better for patients we have been building up our in-house Consumer Experience function which will design and implement next-generation marketing campaigns aimed at informing and educating consumers or patients directly This position provides an outstanding chance to develop and advance large-scale personalization around Pharma Omnichannel marketing strategies aimed at delivering a superior consumer experience This role plays a key part in the implementation and scaling of our Customer Data Platform CDP applying tools such as Adobe Journey Optimizer Adobe Target RTCDP Real-Time Customer Data Platform and CJA Customer Journey Analytics You will collaborate with multi-functional teams to build journeys deliver insights that improve marketing efforts enhance customer journeys and drive business performance Path Level P1-P3 Core Responsibilities Design manage and optimize tailored omnichannel customer journeys using AJO Adobe Target incorporating real-time triggers and segmentation to support campaign execution Break down campaign journeys into micro-journeys to support A B testing and experimentation enabling targeted optimizations and performance improvements Translate business requirements into technical journey configurations Use Adobe Customer Journey Analytics CJA to drive efficiency and optimize engageme

📌 Personalization Capabilities (Bengaluru)
🏢 Eli Lilly
📍 Bengaluru