About Us Kshema General Insurance Limited Kshema was established in 2018 and is India s only Digital Agri Insurance Company catering to farmers cultivators in the Agriculture Sectors Kshema enables cultivators with resilience from financial distress due to extreme climate events and perils through localised insurance products Kshema is leveraging Technology to provide cutting edge insurance solutions to farmers Kshema has a pan India presence with more than 500 employees on roles along with 500 employees as contractors About Company Kshema General Insurance Limited Kshema was established in 2018 and is India s only Digital Agri Insurance Company catering to farmers cultivators in the Agriculture Sectors Kshema enables cultivators with resilience from financial distress due to extreme climate events and perils through localised insurance products Kshema is leveraging Technology to provide cutting edge insurance solutions to farmers What will you doRole Responsibility - Understand the product market business metrics and how paid acquisition fits into the overall growth model focusing D2C approach - Be responsible for performance marketing across digital channels such as google Facebook Instagram YouTube e-commerce marketplaces programmatic affiliates - Define and execute campaigns with external agencies on a day-to-day basis Own the channel metric to get maximum ROI out of the budget - Work on four streams viz website social media marketing e-commerce marketing SEO SEMMore Details what a day-to-day look like - Lead analysis to evaluate campaign performance suggest optimization and complete campaign reports bringing cross channel performance insights and actionable with D2C first mindset - Input into the digital strategy requirements with a robust understanding of the business objectives and KPIs - Analyse data trends performance and leverage your understanding of Google FB Programmatic advertising solutions to create holistic marketing strategies - Develop and maintai

📌 Kshema - Head - Performance Marketing (5-7 Yrs) Hyderabad (online/digital Marketing)
🏢 Kshema General Insurance
📍 Hyderabad