Overview We are seeking a highly skilled and detail-oriented Programmatic Advertising Manager with 5 years of hands-on experience in digital advertising including paid social media buying and programmatic campaign management The ideal candidate will have a deep understanding of media buying platforms campaign optimization client management and performance analysis The role requires excellent organizational skills strategic thinking and the ability to deliver impactful digital marketing campaigns on time and within budget Key Responsibilities Account Planning Strategy Execution Manage and execute strategic plans for client campaigns ensuring objectives are met on time and with precision Collaborate with internal teams to ensure smooth campaign delivery meeting Service Level Agreements SLAs Oversee the implementation of strategies to ensure alignment with client goals Innovation Thought Leadership Provide clients with insights and recommendations on their business industry trends media landscape and consumer behavior Contribute to the agency s thought leadership by repurposing or creating valuable content Client Engagement Communication Lead client presentations clearly communicating campaign strategies goals and deliverables Maintain solid ongoing relationships with clients to ensure satisfaction and deliver exceptional service Ad Tech Proficiency Campaign Management Expert in programmatic paid social advertising technologies e g DV360 TradeDesk Meta Business Manager Develop and execute programmatic campaign strategies that align with client goals Oversee campaign setup including audience targeting bidding strategies and creative execution Continuously optimize campaigns adjusting bids creatives and targeting for maximum performance Manage campaign budgets effectively to ensure ROI Conduct A B testing to improve campaign results Analysis Reporting Analyze campaign performance data to generate actionable insights and make data-driven recommendations Create comprehens

📌 Senior Account Manager (Chennai)
🏢 dentsu
📍 Chennai