Drive Marketing function for all upcoming new projects of ALD at Delhi Aerocity - Offices, Hotels etc.
Directly responsible to drive Aerocity User Experience in physical space and online forums to strengthen GMR Aerocity Brand Perception and drive Footfall and Sales revenue for various stores in GMR Square by driving Events Activations, Social Media, Aerocity Magazine, Concierge Services and various other online and offline channels in an integrated manner.
Drive Aerocity Marketing Partnership Program by building brand alliances and marketing partnerships with GMR Aerocity Hotels, Officer Developers, Retail Stores etc. to position GMR Aerocity Brand and generate ancillary revenue opportunities - on-ground events activations, website, GMR Aerocity Live magazine, Social Media handles, WhatsApp and other digital marketing assets.
ORGANISATION CHART
KEY ACCOUNTABILITIES
Accountabilities
Key Performance Indicators
1. Drive Marketing function for all upcoming new projects of ALD at Delhi Aerocity - Offices, Hotels etc. including creation of Marketing Brochures,
Project Microsites, Audio Visual marketing collateral, Outdoor, print and Social Media campaigns
- Quality of Marketing Collateral
- Customer Reach
- Engagement
1. Drive Aerocity Marketing Communication and engagement plan
- Customer Reach/ No. of followers across platforms - Digital, On-ground
- Customer Engagements
- Return on Marketing Spend
1. Driving and Monetization of Marketing Assets - website, GMR Aerocity Live magazine, Instagram and Linkedin handles, WhatsApp etc
- Revenue Generated Planned vs Actual
- Customer Enrolments in Aerocity Loyalty Program
- Number of recent Marketing Partnerships/alliances
- Revenue generated through Aerocity Partners as % of total Marketing Asset Monetization Revenue
1. Oversee and drive the Annual Aerocity Events Activations calendar
- No. of BTL activations, collaborated events executed on-ground as per conceptually planned and with all commercial/contra
📌 AGM- Marketing (New Delhi)
🏢 GMR Power Urban Infra
📍 New Delhi
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