WWF-India, one of the countryu2019s largest conservation organizations working on wildlife and nature conservation, is seeking a Performance Marketing Associate to support its digital fundraising efforts through paid channels. The role will report to the Manager u2013 Digital Marketing and Fundraising and will support the execution and operational management of paid digital fundraising campaigns across Meta Ads, Google Ads, and other relevant platforms. This is an execution-focused role offering strong learning and growth opportunities in performance marketing and digital fundraising. Job Profile: Digital Fundraising (DFR): Support donor acquisition efforts through paid digital campaigns by optimizing for conversions across donation journeys and aligning campaign execution with key fundraising metrics such as cost per donation and donor acquisition efficiency. Campaign Execution Monitoring: Execute, monitor, and support optimization of paid media campaigns (SEM, social, display) in alignment with digital fundraising objectives and defined performance goals.



Reporting Performance Tracking: Maintain campaign dashboards and prepare regular reports highlighting key campaign metrics, trends, and observations to support campaign decision-making. A/B Testing Support: Implement and monitor A/B tests across creatives, ad copy, and landing pages to support campaign optimization and improve conversion performance. Budget Tracking: Support campaign budget tracking and spend monitoring across platforms to ensure timely pacing and effective utilization. Campaign Setup: Implement campaign structures, audience targeting, including retargeting cohorts, and budget allocation in line with defined strategies. Collaboration: Work closely with internal teams and external partners/agencies to coordinate creative assets and support effective campaign execution. Market Audience Research: Support audience research and stay updated on platform tools, trends, and best practices relevant to dig

📌 Performance Marketing Associate (New Delhi)
🏢 Wwf India
📍 New Delhi