No. of Position - 1

Role Objective

To drive revenue growth of Genaxy s focused instruments portfolio in Delhi NCR by executing a highly targeted, demo-driven and institution-focused sales strategy. The role requires complete ownership of instrument business in the territory with strong alignment to company-defined priority products.

Key Responsibilities
- Achieve monthly annual sales targets for Genaxy s focused instruments range
- Drive sales of key products such as:
- Incubators, incubators shaker, centrifuges
- Plug Play instruments and other priority SKUs finalized for the year
- Conduct product demonstrations and installations, ensuring strong product understanding at customer end.
- Build pipeline through regular visits to research labs, pharma companies, and academic institutes.
- Focus on conversion-driven selling rather than broad portfolio pitching
- Manage complete sales cycle: lead generation demo negotiation closure
- Ensure effective follow-ups and faster deal closures with solid ownership
- Participate actively in GeM and institutional tenders,



ensuring compliance and timely submission
- Coordinate with internal teams for:
- Pricing approvals (aligned with finalized pricing strategy)
- Timely delivery and installation support
- Maintain accurate sales funnel, reporting, and forecasting

Key Requirements
- Education: B.Sc / M.Sc (Life Sciences, Biotechnology, Microbiology or related field)
- Experience: 2 4 years preferably in laboratory instrument sales
- Strong hands-on understanding of bench-top lab instruments.
- Proven experience in demo-based selling and service support.
- Strong communication, negotiation, and presentation skills
- Highly target-oriented and execution-focused

Preferred Profile
- Prior experience handling similar product lines (shakers, centrifuges, incubators, small equipment etc.)
- Existing network in Delhi NCR research labs, pharma academic institutions
- Ability to independently manage demos and basic troubleshooting

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📌 Sales Executive Instruments Division (New Delhi)
🏢 GENAXY SCIENTIFIC
📍 New Delhi