News: Mintoak acquires ICC Loyalty to build the leading payments engagement OS for banks.
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- Assistant manager product marketing
Assistant Manager Product Marketing
Mumbai
Full Time
Marketing
Key Responsibilities
- Manage GTM planning for new product modules and partner specific releases.
- Utilize marketing tools to set up, monitor, and optimize campaigns for maximum impact.
- Monitor campaign performance and analyze key metrics (MAU, feature doption %, cross-sell %) to measure effectiveness and ROI.
- Collaborate cross -functionally to build sales enablement tools decks, FAQs, one-pagers.
- Partner with the design team to create impactful merchant-facing communication collateral.
Technical Skills and Experience
- 1 2 years in product marketing, campaign execution, or growth marketing ,preferably in fintech, SaaS, or B2B tech
- Understanding of product positioning, launch planning, and multi-channel rollout strategies.
- Experience with campaign set-up and merchant segmentation for mobile or web -based products.
- Ability to track campaign metrics and translate insights into actionable recommendations.
- Familiarity with Jira, ZOHO CRM, Google Analytics, Figma, and CMS platforms (e.g., Strapi ); hands -on experience with campaign management tools like MoEngage, CleverTap, or WebEngage.
- Strong interpersonal and project management skills to coordinate across product, sales, and marketing teams.
- Detail-oriented, outcome-driven, and eager to work in a high- growth, energetic environment.
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📌 Assistant Manager Product Marketing (Mumbai)
🏢 Mint & Oak
📍 Mumbai