Job Title: Digital Product Marketing Manager - GTM Growth
Job Location - Noida (Work from office)
Role Summary
Were looking for a hands-on Digital Product Marketing Manager who can take a product from "built" to "in front of the right buyer" - and do it repeatedly across a multi-product portfolio. Youll own outbound lead generation, product/solution branding, and the full GTM execution across our phased pilot soft launch scaled launch framework. Youll need enough technical and AI fluency to understand what each product actually does and translate that into a pitch a buyer will act on - without needing an engineer in the room.
This is a builder-operator role, not a strategist-only role. Youll be expected to personally execute - running campaigns, writing copy, managing sequences, publishing content, handling paid channels, and tracking pipeline - with full-stack digital marketing capability, not just GTM strategy oversight.
Key Responsibilities
1.
End-to-end GTM ownership
- Drive GTM execution across all four phases of our readiness-gated framework (Phase 0 readiness Phase 1 warm POC Phase 2 controlled soft launch Phase 3 scaled GTM) for each product in the portfolio
- Ensure Phase 0 readiness assets (demo, landing page, pitch deck, explainer video) are market-ready before any outreach begins
- Track and report against phase-gate criteria, including pricing repeatability validation before Phase 2 3 transitions
2. Lead generation outbound
- Design and run outbound sequences targeting the right buyer persona per product (e.g., IT/Security buyer for Collaboration Hub vs. data/analytics buyer for AI-Based Data Insights)
- Identify and test additional promotion channels - email outreach, communities, partner marketing, content syndication, paid social/search where relevant - always after existing customer relationships and warm channels are exhausted first
- Build a