Job Responsibilities:-
- Maintain a keen understanding of industry trends affecting clients and proactively recommend communication strategies that drive brand visibility and relevance.
- Drive new business for the agency by identifying opportunities, generating leads and contributing to compelling pitch proposals.
- Develop and execute integrated PR and communication strategies aligned with client objectives and brand positioning.
- Leverage existing relationships and cultivate new connections across media, influencers, creators and key industry stakeholders, particularly within consumer, lifestyle and business publications.
- Build solid relationships with editors, journalists, stylists, influencers and thought leaders to enhance brand visibility.
- Identify and secure meaningful editorial, feature, trend, collaboration and event opportunities for clients across relevant lifestyle and consumer media.
- Lead the planning and execution of media events, press conferences, launches, brand experiences and influencer engagements.
- Demonstrate strong ideation skills to develop creative campaigns and media strategies that resonate with target audiences.
- Research, write, proofread and oversee the distribution of press releases, media pitches and client communication.
- Liaise with clients and the media on a daily basis, ensuring timely communication and effective relationship management.
- Lead, mentor and motivate internal teams while managing multiple client accounts simultaneously.
- Prepare regular client reports, campaign evaluations and participate in strategic client meetings.
- Provide counsel and support during crisis communication situations.
- Manage multiple projects effectively while consistently meeting tight deadlines in a fast-paced environment.
Qualifications:-
- Bachelor's Degree in Public Relations, Communications, Journalism, Marketing or a related field.
- 6–8 years of relevant experience in Public Relations and Communications.
- Experience workin