- Execute all digital initiatives, including Paid, Owned, and Earned media.
- Self-execute across a wide range of marketing channels (SEM/PPC/Google Ads/Display/Social Media Marketing/Programmatic/Viral Marketing/Brand Marketing, etc.) and activities (campaign management, keyword targeting, optimization based on data-driven strategies, etc.).
- Continuously discover recent growth opportunities by leveraging the power of digital/social media, with mobile as the primary device.
- Track, report, and analyze website analytics and campaign performance.
- Analyze data to generate insights for new marketing campaigns.
- Set up multiple landing pages and conduct A/B tests to understand user behaviour.
- Collaborate with engineers and designers to implement UI changes and layouts.
- Manage relationships with external partners and technology vendors.
- Experiment with various advertising channels and track conversions to optimize marketing campaigns.
- Use Google Analytics to monitor key site performance metrics, measure, test,



and improve website conversion rates while ensuring a positive user experience.
- Leverage data trends to optimize spending and performance across all digital activities.
- 4 to 5 years of experience in digital marketing, with at least 4 years in internet companies (experience in building or growing consumer brands in the internet space is a plus).
- Strong analytical skills and a flair for working with numbers. Hands-on experience with mobile and web analytics (implementation, modeling, and analysis).
- 4+ years of experience in Google AdWords, Facebook paid marketing, and content marketing, with a proven track record in customer acquisition and retention.
- Proficient in digital marketing, including SEM, PPC, Google Ads, Display Ads, Social Media Marketing, 5 - Brand Marketing, Content Marketing, Affiliate Marketing, and more.
- Basic understanding of web technologies (HTML, Cookies, A/B testing, etc.).
- In-depth understanding of consumer behaviour acr

📌 Social Media Marketing professional (Bengaluru)
🏢 Akshaya Patra Foundation
📍 Bengaluru