- Trade Activation Plan-Design and Implementation:
- Design trade activation programs for all channels that drives volume growth & builds robust trade relationships.
- Conducting market assessments and feasibility studies, with detailed elaborations on business propositions and business plans.
- Budget:
- Plan and manage all BTL spends across brands and regions
- Ensure adherence to budgets and maximize impact of trade spends
- Monitoring and Review:
-Define and manage advertising and promotional concepts/activities including the local customization of marketing and promotional material received from the regional office.
- Competition intelligence:
-Providing a commercial and technical basis for adequate positioning of the products in the market.
- Track competition activity around the trade and adapt plans accordingly.
- Gather insights from market data around sales
- Sales Forecasting & MIS:
- Custodian of all the MIS related to channel spends. Should maintain a repository of information and do detailed analysis for further findings as and when necessary to identify sources of growth for the channel.