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Experience: 3+ yrs

Location: Nagpur, Maharashtra, India

Job Type: Full-time

We are seeking a creative and strategic
Brand Manager
to lead the development, execution, and evolution of the organization's brand identity across the education technology ecosystem. This role is ideal for professionals with deep expertise in
brand strategy, brand positioning, and brand management
, who are passionate about building strong, differentiated brands that create lasting customer impact.

As a Brand Manager, you will own the brand vision and ensure consistent brand expression across every customer touchpoint. Working closely with product, sales, content, design, and leadership teams, you will drive initiatives that strengthen brand awareness, improve market perception, and reinforce a compelling brand identity. This role requires a specialist mindset with a solid focus on branding rather than general marketing, combining strategic thinking, creative direction,



and data-driven brand management.

Requirements
Key Responsibilities
- Develop and execute comprehensive brand strategies aligned with business objectives and long-term growth plans
- Define and maintain brand positioning, messaging architecture, and value proposition across all communication channels
- Conduct regular brand audits to evaluate brand health, consistency, customer perception, and competitive positioning
- Establish and manage brand guidelines, including visual identity, tone of voice, messaging frameworks, and creative standards
- Ensure consistent brand implementation across digital platforms, marketing campaigns, websites, product communications, events, and customer-facing materials
- Monitor brand equity, awareness, and customer sentiment through research, analytics, surveys, and feedback mechanisms
- Collaborate with product, sales, design, and content teams to deliver cohesive and impactful brand

📌 Brand Manager (Nagpur)
🏢 Weekday AI (YC W21)
📍 Nagpur