Job Overview:
We are seeking a agile and target-driven Sales Officer to spearhead the retail and B2B sales of our premium dairy products, including Ghee, Curd, Paneer, Lassi, and Chhach. This role is focused on field sales and business development in the assigned location/s. You will be pivotal in driving revenue growth through direct sales, marketing campaigns, and customer engagement.
KRAs, Brief Descriptions, and Responsibilities
KRA 1: Sales Target Achievement
Brief: Drive individual sales performance to meet or exceed assigned targets.
Roles and Responsibilities:
Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets.
Track and report individual sales performance against targets, taking corrective actions where necessary.
Identify new business opportunities to expand the customer base and increase sales revenue.
Maintain strong relationships with existing retailers to drive repeat sales and loyalty.
KRA 2: Product Placement
Brief: Ensure the availability of key stock-keeping units (SKUs) in retail stores.
Roles and Responsibilities:
Collaborate with retailers to ensure the placement of focus SKUs in prominent store locations.
Monitor stock levels at retail outlets to prevent stockouts and ensure continuous product availability.
Work closely with the supply chain team to address product delivery and inventory issues.
Analyze store-level sales data to identify trends and adjust placement strategies accordingly.
KRA 3: Retailer Coverage
Brief: Maintain consistent retailer engagement through regular store visits.
Roles and Responsibilities:
Plan and execute a daily retail visit schedule to maximize store coverage.
Build and maintain strong relationships with retailers to ensure continued support for the brand.
Address retailer concerns, including supply issues and promotional support, promptly and effectively.
Track and report the number of retailer visits daily, ensuring alignment with organizational goals.
KRA 4: Visual Mer