Below is the first framework for the Head of Marketing role at Ileseum Clubs as a replacement for Mr Abbas and having a person more attuned for Ileseum growth and requirements This document is made from the point of view of Ileseum and HF can be added and includes all the key responsibilities and expectations from strategic vision to execution team leadership market research and external engagement The role is designed to support Ileseum s high-growth trajectory over the next five years These can be adapted to the EDAP once the basic framework is confirmed Comprehensive Framework for the Head of Marketing Ileseum Clubs 1 Overview and Strategic Context Ileseum Clubs is poised for rapid expansion and transformation over the next five years The Head of Marketing will be a visionary leader responsible for Brand Creation and Visibility Crafting and sustaining a powerful globally recognized brand Sales Pipeline Development Creating robust pipelines for memberships academies and club services Event Promotion and Sponsorships Designing high-impact events and securing strategic sponsorships Revenue Diversification Identifying and capitalizing on current revenue streams and untapped markets Product Discovery and the 7P Process Driving innovation through systematic product discovery and applying the 7P marketing mix Product Price Place Promotion People Process Physical Evidence Optimal Brand Frequency and Placement Ensuring maximum visibility through strategic media planning Data-Driven Decision Making Leveraging market research consumer insights and advanced analytics to optimize performance External Engagement Managing relationships with vendors agencies partners and participating actively in industry events and conferences Team Leadership and Communication Leading the marketing team communicating the marketing vision and plan and crafting hiring plans to scale the team effectively 2 Detailed Responsibilities A Strategic Marketing Brand Leadership Integrated Marketing Strategy D

📌 Marketing Manager (Pune)
🏢 r3 Consultant
📍 Pune