Job Title Senior Manager - Shopper Marketing About the Function Our Marketing team are creators helping to build and nurture some of the world s most loved brands We craft amazing connections with people around the world to celebrate our brands legacies and reimagine them for the world today and into the future Everything we do is underpinned by a deep understanding of our consumers behaviours trends and technologies Using our genius and creativity we unlock our brands uniqueness understand their purpose and put them at the heart of celebrations everywhere Together we re celebrating diversity and challenging stereotypes through our advertising and marketing Wherever your talents lie from Design to Consumer Planning you ll be celebrated and supported in our inclusive culture About the role We are seeking a data-driven and business-savvy Customer Marketing Analytics Sr Manager to support the development and execution of our customer marketing strategy This role will be instrumental in driving actionable insights tracking performance and enabling strategic decision-making to enhance activation effectiveness optimize budgets and stay ahead of market trends Role Responsibilities Key Responsibilities Performance Tracking Reporting Monitor and report on plan vs achievement for all customer marketing activations Lead measurement evaluation M E of key activations to assess ROI and effectiveness Develop and maintain performance scorecards for ongoing visibility to leadership Market Execution Insights Track and analyze 3rd party data sources e g Nielsen Sixth Factor to evaluate in-store execution and share insights with regional teams Partner with sales and regional marketing teams to identify opportunities for improving execution scores and in-market performance Budget Management Manage budget allocation across activations and ensure effective utilization of marketing spends Strategy Experimentation Support strategy projects to test new activation models and derive learnings

📌 Senior Manager (Gurugram)
🏢 Diageo
📍 Gurugram