OpenGov is the leader in AI and ERP solutions for local and state governments in the U S More than 2 000 cities counties state agencies school districts and special districts rely on the OpenGov Public Service Platform to operate efficiently adapt to change and strengthen the public trust Category-leading products include enterprise asset management procurement and contract management accounting and budgeting billing and revenue management permitting and licensing and transparency and open data These solutions come together in the OpenGov ERP allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync Learn about OpenGov s mission to power more effective and accountable government and the vision of high-performance government for every community at Role Summary The Sr Lifecycle Marketing Specialist will play a pivotal role in driving OpenGov s lifecycle marketing email marketing and marketing automation strategy Based in Pune you will support our global demand generation team by designing building and executing high-impact email and lifecycle campaigns and programs that use AI-driven insights to influence pipeline creation customer engagement and long-term retention by ensuring the right message reaches the right audience at the right time This is a hands-on role for someone who thrives at the intersection of automation personalization and data-driven strategy You will combine email in-app messaging digital advertising and social channels to deliver seamless experiences that fuel pipeline growth accelerate adoption and drive customer expansion Key Responsibilities Lifecycle Strategy Orchestration Partner with demand gen sales design operations events and customer success teams to design lifecycle programs that attract nurture convert and grow accounts Map and optimize touchpoints across acquisition pipeline creation conversion onboarding adoption upsell and cross-sell Incorporate AI-powered personalizati

📌 Sr. Lifecycle Marketing Specialist (Pune)
🏢 OpenGov
📍 Pune