The Role In this role you will be responsible for working closely with the VP regional business and sales team for Lubrizol s Fluid Engineering division to develop execute and measure marketing campaigns that inform inspire and engage our internal and external customers in Lubrizol s purpose strategy and values Key to your success will be your ability to demonstrate leadership communication and influence in the development of marketing both with internal and external stakeholders This role reports directly to the Director of Global Marketing LZA under Lubrizol s Marketing Communications Organization supporting the Lubrizol Fluid Engineering business within Lubrizol Additives Responsibilities Develop a global marketing strategy including a breakdown of each region Create implement and execute comprehensive marketing plans that support LFE business areas as well as customer and distributor initiative aligned with global marketing objectives Content creation and management Create engaging and localized content for various marketing channels including social media websites blogs and email campaigns Adapt global content to fit the local market and cultural nuances Develop concepts that convert highly technical and scientific features of our products into understandable and meaningful perks Apply marketing tools and techniques to advise and help customers identify ways to improve their marketing mix to achieve their business targets Brand management Ensure consistent brand messaging and visual identity across all marketing collateral both regionally and globally Collaborate with global teams to maintain brand guidelines Media relations Build and maintain relationships with local media outlets and journalists to secure coverage and press releases Coordinate with global PR teams to ensure consistent messaging and maximize media exposure Event management Plan and execute regional marketing events trade shows and conferences including logistics booth design working with ag

📌 Marketing Manager (Mumbai)
🏢 Lubrizol
📍 Mumbai