1 Ecommerce Strategy Business Development Develop and execute comprehensive e-commerce strategies This is the core difference They create strategies to increase online sales optimize conversion rates and improve average order value AOV and customer lifetime value CLV Website management and optimization Overseeing the entire e-commerce platform e g Shopify Magento WooCommerce ensuring its design functionality user experience UX and mobile responsiveness are optimized for sales This includes product listings pricing promotions and inventory management Sales funnel optimization Identifying and addressing bottlenecks in the sales funnel from product discovery to checkout to minimize cart abandonment Marketplace management If applicable managing presence and campaigns on third-party marketplaces e g Amazon Flipkart New product launches Collaborating with product teams to plan and execute digital marketing for recent product rollouts on the e-commerce site 2 Digital Marketing Execution with an E-commerce Lens Search Engine Optimization SEO Search Engine Marketing SEM PPC SEO Optimizing product pages category pages and blog content for relevant keywords to improve organic search rankings and drive qualified traffic PPC Managing paid ad campaigns Google Ads Shopping Ads specifically aimed at direct product sales and maximizing ROI This includes managing product feeds Social Media Marketing Social Commerce Developing social media strategies to drive traffic directlyto product pages and enable direct purchases through social commerce features e g Instagram Shopping TikTok Shop Leveraging user-generated content UGC and influencer marketing to showcase products and drive sales Exploring livestream shopping events Email Marketing SMS Marketing Designing and implementing highly targeted email and SMS campaigns for product promotions abandoned cart recovery post-purchase follow-ups loyalty programs and personalized recommendations Segmenting customer lists based on purchase history a

📌 Ecommerce & Digital Marketing Manager (Vellore)
🏢 Sree Jayam School
📍 Vellore