Our Purpose Mastercard powers economies and empowers people in 200 countries and territories worldwide Together with our customers we re helping build a sustainable economy where everyone can prosper We support a wide range of digital payments choices making transactions secure simple smart and accessible Our technology and innovation partnerships and networks combine to deliver a unique set of products and services that help people businesses and governments realize their greatest potential Title and Summary Director B2B Marketing Summary Who is Mastercard We are the global technology company behind the world s fastest payments processing network We are a vehicle for commerce a connection to financial systems for the previously excluded a technology innovation lab and the home of Priceless We ensure every employee has the opportunity to be a part of something bigger and to change lives We believe as our company grows so should you We believe in connecting everyone to endless priceless possibilities Overview The Director of Marketing South Asia is a key enabler of business growth The individual will develop a comprehensive Business unit marketing strategy to increase preference among cardholders and prospects and build programs assets that establish Mastercard as the undisputable brand of choice with issuing and merchant partners Specifically the individual would be responsible for helping to grow Mastercard s footprint in the region by staying on top of changing market customer and consumer dynamics and trends and creating marketing strategies that deliver direct revenue to the business either via new card acquisition or spend increases This candidate will also look at how we increase our relevance in across several demographics and build a segmented marketing strategy plan The individual will employ creative thinking and thought leadership to develop scalable sponsorships and campaigns that link to cardholder passions Through the creation and delivery of a compr