Job Title:
Demand Generation Executive

Department:
Sales

Location:
Noida

Employment Type:
Full-time

About the Role

We are looking for a
Demand Generation qualified
to drive qualified leads and build a strong sales pipeline through targeted marketing campaigns, events, and digital initiatives. The ideal candidate should be creative, data-driven, and capable of managing multi-channel campaigns to generate measurable results.

Key Responsibilities
- Plan, develop, and execute
multi-channel demand generation campaigns
(email, social media, webinars, events, paid ads, etc.).
- Collaborate with sales and marketing teams to
identify target audience segments
and create personalized outreach strategies.
- Manage
lead nurturing programs
to move prospects through the sales funnel.
- Work closely with content, design, and digital teams to develop
compelling marketing assets
.
- Track, analyze, and report campaign performance to optimize ROI.
- Identify opportunities for
ABM (Account-Based Marketing)
and high-value lead targeting.
- Coordinate with external vendors, partners,



and event organizers for campaign execution.
- Maintain and update CRM/marketing automation tools with accurate lead and campaign data.

Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 3–10 years of experience in
demand generation, B2B marketing, or lead generation
(SaaS/IT industry preferred).
- Strong understanding of
digital marketing channels
and campaign analytics.
- Experience with
CRM and marketing automation platforms
(HubSpot, Salesforce, Marketo, or similar).
- Excellent written and verbal communication skills.
- Ability to work collaboratively with cross-functional teams.

About Polestar
:

As a data analytics and enterprise planning powerhouse, Polestar Solutions helps its customers bring out the most sophisticated insights from their data in a value-oriented manner. From analytics foundation to analytics innovation initiati

📌 Demand Generation Associate (Noida)
🏢 Polestar Analytics
📍 Noida