Plan, organise & manage all activities to drive Retail Sales through assigned channel (National Distribution and IFA channels) in the branch to increase AUM, market share, quality and profit potential of assets.
Job Context & Major Challenges
Key challenges :
1. Ensuring ‘top-of-mind’ recall for our schemes from within extensive bouquet of products available with distributor base
2. Identifying suitable resources from other industries and inspiring them to join our industry.
3. Maintaining high rate of activation across all channels
Key Result AreasKRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)
KRA1Achieving and exceeding AUM & Market Share targets through targeted sales activities? Driving sales of different products by keeping regular connect with all the distributors at all important levels (senior mgt and branches)
? Trainings/ presentations of products
? Events, contests to push sales
? Conducting distributor engagement programes
KRA2Managing and maximizing business from Client Relationships through prompt service? Meeting distributors on a regular basis
? Disseminating updates and other product related information timely
? Efficient and timely after sales support
? Database Maintenance & updation to ensure effective communication
KRA3Undertaking Business Development activities including marketing support to clients/distributors? Provision of publicity material and other literature to distributors on time
? Designing & implementing various events, contests & promotional activities
? Coordinating for the product’s advertisements in publications and literature produced by the distributors.
Ensuring visibility in the branches of distributors through different mediums.
KRA4Monitoring Compliance to enable high alignment with systems and practises? Ensuring that all statutory regulations related to information sharing, application processing, & publicity are complied with.
KRA5Planning and overseeing activities aimed at expanding the distributor base to achieve business results? Activation of dormant relationships
? Empanelment of new distributors and initiating business with them
KRA6Managing and monitoring team members for better productivity• Facilitating regular training, guidance and development of team members
• Ensuring AMFI Certification of team members
• Monitoring performance of RM’s on monthly basis and take corrective measures if achievement deviates from the required achievements.
KRA7Providing relevant reports to managementFurnishing relevant sales reports to Regional & Zonal Head