Description
We are excited to welcome a talented professional to our Marketing|Brand & Growth Marketing|Customer Relationship Management team. As a Retention Marketing expert, you will play a pivotal role in shaping our CRM strategies and enhancing customer relationships. Your primary focus will be on developing and executing cutting-edge campaigns to boost customer engagement, loyalty, and frequency. You will collaborate closely with our marketing and analytics teams to align efforts, optimize campaigns, and deliver a seamless and personalized customer experience.

Responsibilities

- Develop and execute CRM strategies to retain and engage customers, focusing on increasing customer frequency and loyalty.
- Analyze customer data and behavior to identify trends, preferences, and opportunities for targeted marketing.
- Optimize marketing campaigns across various channels, including WhatsApp, SMS, RCS, push notifications, emails, and meta & Google platforms.
- Manage and analyze customer segmentation and targeting strategies to ensure effective and personalized communication.
- Collaborate with the marketing team to align CRM efforts with brand objectives and ensure a cohesive customer journey.
- Stay updated with industry trends and best practices in CRM, retention marketing, and growth strategies.
- Work closely with the analytics team to measure campaign performance, track customer behavior,



and identify areas for improvement.
- Propose and implement solutions to enhance the customer experience and drive customer satisfaction.
- Manage and optimize discount strategies to attract recent customers and retain existing ones.
- Ensure a positive and consistent brand presence across all customer touchpoints, maintaining a high level of customer engagement.

Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 5 years of experience in CRM, retention marketing, or a similar role, with a proven track record of success.
- Strong analytical skills and proficiency in SQL for data analysis and interpretation.
- Excellent communication and collaboration abilities to work effectively across teams.
- Creative and strategic thinking skills to develop innovative marketing solutions and campaigns.
- Experience with customer segmentation, targeting, and personalized marketing techniques.
- Familiarity with marketing automation tools and platforms for efficient campaign management.
- Strong project management skills to handle multiple tasks and prioritize effectively.
- A passion for customer experience and a drive to foster customer loyalty and satisfaction.
- A results-oriented mindset with a track record of achieving marketing and business goals.

📌 Marketing|Brand and Growth Marketing|CRM||Corporate (India)
🏢 Jubilant FoodWorks
📍 India