13 Aug
|
DELARTIS DESIGNS
|
Mumbai
13 Aug
DELARTIS DESIGNS
Mumbai
Job Type: Full time
Growth Marketing & Brands Communication SpecialistLuxury Design | Performance Marketing | Content Strategy | Brand BuildingLocation: Delhi NCR (Noida)Employment Type: Full-TimeDepartment: Brand & CommunicationsExperience: 2–5 YearsAbout DELARTIS DESIGNS DELARTIS DESIGNS is a premium multidisciplinary design practice based in New Delhi — India's first integrated design and innovation ecosystem, spanning residential, workplace, hospitality, retail, wellness, and experiential environments.Our work combines thoughtful design, innovation, technology, sustainability, and human experience to create spaces that inspire how people live, work, collaborate, and connect. As we expand across India and into international markets, we are building not just a design practice but a globally recognized luxury brand — and we need a marketing leader who can make that vision real.The Opportunity We're looking for a creative, strategic, and performance-drivenDigital Marketing & Brand Communications Specialistto own our digital presence and strengthen our brand across every platform that matters.This is not a social media management role. It is abrand and growth mandate -you will develop campaigns that convert, craft stories that position DELARTIS as a category leader, and build the systems that turn visibility into revenue. You'll work directly with the founders and creative teams, shaping how the world experiences the DELARTIS brand.What Success Looks Like (Key Performance Indicators) This role is measured on business outcomes, not activity. Your core KPIs will include:Sales conversion— qualified leads converting into signed projects and revenueBrand recognition— measurable growth in DELARTIS's visibility and reputation, nationally and internationallyClient attraction— growth in inbound interest from luxury residential, hospitality, retail, and corporate segmentsFunnel performance— improved conversion at every stage: awareness → engagement → qualified lead → clientMarketing ROI— efficient customer acquisition cost and measurable return on ad spendDigital authority— organic search rankings, website traffic quality, and share of voice in the luxury design spaceKey Responsibilities1. Brand Strategy & CommunicationsExecute integrated digital marketing strategies aligned with business growth objectivesBuild and manage annual and monthly marketing calendarsEnsure brand consistency across all digital and offline communicationStrengthen DELARTIS's positioning as a premium luxury design consultancyDevelop campaigns that communicate our philosophy, expertise, innovation, and craftsmanship2. Content Marketing & Storytelling Create engaging, editorial-quality content across formats including:Project case studies and design journalsThought leadership articles and founder insightsBlogs, press releases,
and client success storiesNewsletters and email marketing campaignsWebsite content, brochures, and presentationsWrite copy that reflects a refined, premium brand voice consistent with DELARTIS's positioning.3. Social Media Management Lead strategy, planning, and execution across:Instagram, LinkedIn, Pinterest, YouTube, Facebook, Google Business ProfileResponsibilities include editorial planning, creative direction, content publishing, community engagement, audience growth, campaign management, and performance reporting — with content designed to educate, inspire, andconvertaudiences into qualified business opportunities.4. Performance Marketing Plan, execute, and optimize paid campaigns across:Google Ads, Meta Ads, LinkedIn Campaign Manager, YouTube AdvertisingFocus relentlessly on generatingqualified leadsfor luxury residential, corporate, hospitality, retail, and commercial projects while maximizing return on marketing investment.5. SEO & Website GrowthImprove website visibility through technical, on-page, and content SEOConduct keyword research and competitor analysisOptimize landing pages and blog content for conversionMonitor performance via Google Analytics 4 and Google Search ConsoleRecommend UX and conversion rate improvements6. Analytics & Business Insights Track, measure, and report on:Website traffic, organic rankings, and engagement metricsLead generation and conversion ratesCustomer acquisition cost and marketing ROITranslate data into actionable insights that directly improve sales conversion and campaign performance.7. Photography, Videography & Creative Production Collaborate with photographers, videographers, designers, and external creative partners to produce premium visual content:Project photography, reels, and video walkthroughsInterviews, podcasts, and studio culture contentProduct showcases and behind-the-scenes featuresEvery visual asset must reflect the premium quality of the DELARTIS brand.8. Public Relations & Brand Partnerships Support visibility and credibility through:Editorial features and industry publicationsDesign awards, media outreach, and strategic collaborationsIndustry events and brand partnershipsHelp establish DELARTIS as a trusted, globally respected design practice.What We're Looking ForEssential SkillsStrong understanding of digital marketing and luxury brand positioningExcellent copywriting, storytelling, and communication skillsExceptional visual sensibility with a strong appreciation for designExperience managing integrated,
multi-channel marketing campaignsStrong analytical and reporting capabilities, with a bias toward outcomes over vanity metricsAbility to manage multiple projects in a fast-paced, founder-led environmentSelf-driven, highly organized, and detail-orientedGenuine passion for design, creativity, and innovationSoftware & Platform Expertise Proficiency in most of the following:Google Analytics 4, Google Search Console, Google Ads, Meta Ads Manager, LinkedIn Campaign ManagerCanva, Figma, Adobe Photoshop, Adobe Illustrator, Adobe Premiere ProSEMrush, Ahrefs, WordPress or similar CMSExperience with AI-powered marketing tools, automation platforms, CRM systems, and email marketing software is a strong plus.QualificationsBachelor's degree in Marketing, Communications, Journalism, Business, Visual Communication, Digital Media, or a related discipline2–5 years of experience in digital marketing, luxury branding, architecture, interior design, hospitality, premium real estate, or lifestyle brandsDemonstrated success in growing digital audiences, increasing engagement, improving website visibility, and generating qualified leads that convert to salesPortfolio showcasing marketing campaigns, content creation, branding work, or measurable business outcomesWhat Will Make You Stand OutExperience marketing luxury brands specificallyExcellent visual storytelling abilitiesUnderstanding of architecture and interior designExperience creating high-performing video and short-form contentFamiliarity with AI-assisted content creation and marketing automationKnowledge of CRM platforms and lead nurturing strategiesA genuine passion for design, creativity, and building premium brandsWhy Join DELARTIS DESIGNS? You'll play a pivotal role in shaping the public identity of a growing luxury design practice with global ambitions. You'll have the opportunity to:Build and scale a premium design brand from the ground upWork directly with the founders on strategic marketing and brand initiativesLead high-impact campaigns across digital and traditional channelsExperiment with innovative formats — podcasts, design journals, virtual tours, webinars, video storytellingCollaborate with talented architects, designers, photographers, and creative professionalsEnjoy creative freedom, ownership, and merit-based career growth in a collaborative, design-led environmentReady to Build a Global Design Brand? If you're passionate about storytelling, branding, digital marketing, and creating campaigns that inspire and deliver measurable results — with a clear focus on conversion, client attraction, and brand recognition — we'd love to hear from you.Apply with:Updated ResumePortfolio or Campaign SamplesLinkedIn ProfileCurrent CTCExpected CTCNotice PeriodDELARTIS DESIGNSDesigning Spaces. Crafting Experiences. Building Brands...
📌 Growth Marketing & Brands Communication Specialist (Mumbai)
🏢 DELARTIS DESIGNS
📍 Mumbai