If life gives you lemons and you make a strategy to sell it on social media Lemon Yellow is the place for you If you believe in the power of social media to influence we need your influence at Lemon Yellow We are looking for a Content Marketing Executive who understands the world of social media algorithms and goes beyond it to churn out quality content Content Strategy CreationDevelop and implement a content strategy for social media channels that reflects Lemon Yellow and its client s voice and meets audience needs Ideate original and out-of-the-box content across various formats posts videos reels stories showreels etc Maintain a balance between trend-driven content and LY s core communication goals in line with the brand book Contribute to UX writing for clients websites and apps ensuring clarity and consistency that positively impacts the overall user experience Support additional content needs such as writing blogs for LY s website and clients as required Support for Internal TeamsAssist teams like HR Business and UX with content for internal communication and external campaigns ensuring consistency in tone clarity and brand alignment Trend Analysis Social Media ExpertiseMonitor market trends and audience behavior to leverage them creatively for content creation Stay updated with platform algorithms best posting practices and emerging social platforms Identify opportunities in the social media landscape and assess their fit with LY s identity Content Quality Community ManagementReview all content for grammatical accuracy visual consistency and brand alignment Ensure pixel-perfect output with attention to every detail tone and visual element Engage with the online community - respond to comments DMs and build rapport with followers Performance Analysis ReportingTrack and analyze post-performance engagement and reach across platforms Create insightful weekly monthly reports with data-backed observations and recommendations for improvement Team Collaboration Time