India Job Family Group Information Technology IT Worker Type Regular Posting Start Date November 24 2025 Business unit Experience Level Experienced Professionals Senior BI Analyst Markets Loyalty CRM What you ll be doing Create interactive dashboards using Power BI integrating data from SQL Excel Azure and other sources for real-time reporting Apply robust data modeling and UX principles in Power BI including DAX row-level security and performance optimization to support business KPIs Translate complex business problems into structured data-driven insights that drive strategic and operational decisions Bring deep domain expertise in Mobility and CPG analytics including KPI benchmarking incrementality measurement and campaign evaluation Demonstrates strong communication and storytelling abilities with the capability to negotiate influence decisions and align diverse stakeholders through clear data-driven narratives Design and execute A B testing hypothesis testing and pre-post analysis to assess campaign effectiveness and business impact Build scalable tools and frameworks to monitor and enhance Loyalty CRM performance across customer segments Deliver insights through compelling storytelling making advanced analytics accessible to non-technical audiences Conduct root cause analysis and deep-dives to answer critical business questions and uncover hidden opportunities Independently develop data quality assessment frameworks and automate campaign analysis workflows for efficiency What you bring Strong proficiency in SQL and MS Excel for data extraction and manipulation Minimum 3 years of hands-on experience with Power BI for dashboard development and reporting Intermediate understanding of Python for data automation and analysis Experience working with Power Automate Power Apps and Alteryx is a plus Solid foundation in statistical analysis including Exploratory Data Analysis EDA Hypothesis testing Univariate and multivariate analysis What we offer You bring your skills

📌 Sr. Bi Analyst (Bengaluru)
🏢 Shell
📍 Bengaluru