13 Aug
|
Weekday AI
|
Bengaluru
13 Aug
Weekday AI
Bengaluru
This role is for one of the Weekday's clients
Salary range: Rs 3000000 - Rs 5000000 (ie INR 30 - 50 LPA)
Min Experience: 3+ years
Location: India, Bengaluru
JobType: full time
We're looking for a Product Marketing Manager to own how the product is positioned, launched, and sold. This role sits at the intersection of product, sales, and content — translating what gets built into narratives that win enterprise buyers globally. You'll drive go-to-market strategy for a product already used by 30,000+ teams, working directly with the founders to sharpen how the market understands and adopts it. This is a writing-heavy, ownership-heavy role, not a campaign-management one.
Requirements
Key Responsibilities
- Own positioning, messaging, and GTM strategy for new features and product launches.
- Partner with product and engineering to plan and execute launches end to end.
- Build sales enablement assets — battlecards, pitch decks, competitive comparisons — that help sales close faster.
- Collaborate with founders, sales,
and content teams to keep messaging consistent across every customer touchpoint.
- Define and track launch and adoption metrics to measure GTM effectiveness.
- Stay close to customers and the competitive landscape, feeding what you learn back into positioning and product.
Qualifications
- 3–5 years in product marketing, ideally in B2B SaaS.
- Strong writing and storytelling — you can turn a complex product capability into simple, compelling messaging.
- Experience leading product launches end to end, from positioning through sales enablement to post-launch measurement.
- Comfortable working directly with product, engineering, sales, and founders in a fast-paced, ambiguous environment.
- Strong analytical ability — you use customer and market data to inform decisions, not just to report on them.
- High ownership mindset with a strong bias for execution.
- Experience at a high-growth startup preferred.
Required Skills
Positioning & messaging, Product l
📌 Product Marketing Manager (Bengaluru)
🏢 Weekday AI
📍 Bengaluru