PaydAds is a performance marketing agency that helps brands grow through data-driven strategies and creative campaigns. We specialize in paid media, SEO, conversion optimization, and full-funnel marketing. Our mission is to turn marketing spend into measurable revenue and long-term growth. We work with ambitious brands that want clarity, accountability, and scalable results.
Role Overview
This role is responsible for owning the strategy and execution of performance marketing for key client accounts. You will drive ROAS, lead quality, and revenue growth while working closely with creative and analytics. You will report to the Head of Growth and collaborate with account and design teams. This role matters because it directly shapes how our clients scale and how we deliver on our promise of measurable impact.
Key Responsibilities
Develop and execute multi-channel performance strategies (paid, SEO, conversion).
Manage Google Ads, Meta Ads,
and other paid campaigns to hit ROAS and CPL targets.
Optimize landing pages, creatives, and funnels based on data and tests.
Lead client reporting and strategy reviews with clear recommendations.
Execute A/B tests and scale winning campaigns.
Analyze attribution and funnel performance to improve efficiency.
Collaborate with design and content on ad creatives and landing pages.
Report on KPIs and present insights to clients and internal stakeholders.
Required Qualifications
4+ years in performance marketing, growth, or digital marketing.
Hands-on experience with Google Ads and Meta Ads (setup, optimization, reporting).
Solid analytical skills; comfortable with GA4, GTM, and spreadsheets.
Experience in B2B or e-commerce marketing.
Familiarity with conversion tracking and attribution.
Preferred / Nice To Have
Google or Meta certifications.
Agency or multi-client experience.
Experience leading or mentoring others.
Exposure