This role is for one of the Weekday's clients

Min Experience: 8+ years

Location: Kolkata, West Bengal, India
JobType: full-time

We are looking for an experienced and data-driven Vice President of Marketing to lead and scale our marketing organization. This leadership role is ideal for a strategic thinker who has successfully built high-performing marketing teams, driven customer acquisition at scale, and delivered measurable business growth through creative marketing initiatives.

As VP Marketing, you will own the end-to-end marketing strategy, with a strong focus on Performance Marketing and Growth Marketing. You will be responsible for accelerating customer acquisition, improving retention, optimizing marketing ROI, and building a scalable growth engine. Working closely with Product, Sales, Analytics, and Leadership teams, you will define the company's go-to-market strategy, manage marketing budgets, and create campaigns that drive sustainable revenue growth.

The ideal candidate combines analytical thinking with creative problem-solving,



possesses deep expertise in digital marketing channels, and has a proven ability to lead marketing organizations in fast-paced, high-growth environments.

Requirements

Key Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with overall business objectives and revenue goals.
- Lead all performance marketing initiatives across paid search, paid social, display, affiliate, influencer, and emerging digital acquisition channels.
- Build and optimize scalable growth marketing programs focused on customer acquisition, activation, engagement, retention, and lifetime value.
- Own marketing budgets, forecast spend, and maximize return on investment through continuous experimentation and optimization.
- Define customer segmentation, targeting, and positioning strategies using data-driven insights.
- Collaborate closely with Product, Sales, Customer Success, and Analytics teams to develop successful go-to

📌 VP Marketing (Kolkata)
🏢 Weekday AI
📍 Kolkata