Role: Media Planning Manager
Experience: 6-8 Years
Location: Bangalore
Department: Integrated Media Planning + client servicing

Role Overview:

We are looking for an experienced Media Planning professional with 6-8 years of experience in media planning, consumer insights, and strategic presentation development. The ideal candidate should have solid expertise in media research tools, audience analytics, competitive benchmarking, and end-to-end media planning across traditional and digital platforms. This role requires someone who can convert data into actionable media strategies, build compelling client-ready presentations, manage day-to-day client interactions, and develop effective communication plans aligned with business objectives.

Key Responsibilities:

Media Strategy & Planning
- Develop integrated media strategies aligned with client/business objectives.
- Create annual, quarterly, and campaign-specific media plans across platforms.
- Build channel allocation strategies based on target audience, category behaviour, and budget.




- Evaluate media performance and optimise planning recommendations. Research, Insights & Analytics
- Use media and consumer research tools to derive audience insights, market trends, and competitive intelligence.
- Analyse category performance, media consumption habits, and audience behavior.
- Conduct competitor benchmarking and campaign analysis.

Tools & Platforms
Hands-on working knowledge of:
- BARC - TV viewership analysis, channel/program insights (Must)
- GWI (Global Web Index) - consumer behaviour and audience profiling; TAM AdEx - competitive advertising spends and media intelligence (Must); IRS / Comscore / SimilarWeb / YouGov (preferred)
- Digital platform analytics (Google/Meta reporting understanding preferred)

Client Presentations & Communication
- Build impactful strategic presentations and recommendation decks.
- Convert data, research, and analysis into clear storytelling for internal and client discussions.
- Pres

📌 Media Planning Manager (Bengaluru)
🏢 Bharat Media & Entertainment Group (BMEG)
📍 Bengaluru