The purpose of this role is to implement and execute ECommerce campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Job Description:
Be responsible for driving client KPIs on different marketplaces including Amazon, Flipkart, QCommerce, Pharmacy, Beauty and Fashion by working with an ad operations team

Be responsible for driving organizational KPIs, SLAs towards ensuring on-time & high-quality delivery of work by the team

Understand client goals, give strategic direction and refine campaign plans before they go to client

Finalise advertising plans with client input – mutual alignment of plans with the client based on key objectives and KPIs to be achieved

Provide recommendations and guide AdOps team in execution of strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of advertising in accordance with client goals for Marketplaces.

Drive use of automation and tech for reporting with the AdOps team

Build, watch and maintain the digital advertising budget and track success metrics





Oversee all regular (and ad hoc) analysis of digital activity required to be sent to the client

Oversee quality and depth of insights being provided by the AdOps team

Understanding client brief holistically to identify gaps/opportunities for scaling client revenue, or building efficiencies on current campaigns

Responsible for managing a client portfolio of 4-6 accounts

Review performance being delivered on all client accounts through regular scrums with the team

Understand and stay current on industry trends, competitive landscape as relevant to assigned clients

Be accountable for showcasing business growth during Monthly, Quarterly, Half Yearly and Annual Business Review meetings with the client

Be responsible for Team Growth and planning personal development programs for subordinates.

Take PDPs of team members

Be accountable for Quality and timely deliverables for clients’ requests by the AdOps

📌 Sr. Business Analyst (Pune Division)
🏢 dentsu
📍 Pune Division