Business Development:
- Develop and implement a strategic sales plan targeting Government Education Departments, Key Corporates (KC), Social Welfare Trusts, and Other Big Institutions within the designated area; Identify opportunities within government tenders, RFPs, and other procurement channels.
- Contract Matrix & Activation Planning: Develop a contract matrix with key decision-makers of SSA/Govt. Education Dept, KCs, and plan/executing activations in conjunction with the brand team.

Ecommerce Strategy & Growth
- Develop and execute ecommerce strategies, oversee platform operations, and analyze performance metrics for optimization.
- Manage the ecommerce product catalog, ensure effective category management, plan/executing digital marketing campaigns, and analyze ecommerce metrics for improvement.

Client Relationship Management
- Establish and maintain robust relationships with government stakeholders, decision-makers, and influencers and act as a trusted advisor to clients,



understanding their needs and offering tailored solutions.
- Develop Servicing Strategies: Understand systems at each key Govt. institution and craft servicing strategies aligned with customer expectations and ITC ESPB's business plan.

Activation Planning & Bid Management
- Lead the preparation of winning proposals, presentations, and tenders tailored to government requirements ensuring compliance with government procurement regulations and policies.
- Develop a contract matrix with key decision-makers of SSA/Govt. Education Dept, KCs, and plan/executing activations in conjunction with the brand team.

Collaboration
- Work closely with cross-functional teams (product development, marketing, legal) to deliver comprehensive solutions to clients.
- Facilitate interface between ITC managers and

📌 Manager – Alternate Trade (Chennai)
🏢 ITC
📍 Chennai