What you bring in:
- 4 + Years of experience working with Performance Marketing/Advertising and Programmatic Advertising Technologies (DSPs, SSPs, DMPs, Deal IDs, RTB etc.).
- Understanding and Experience working with 3rd Party Tracking platforms (MMPs) such as Appsflyer, Branch, Singular, Adjust etc. and able to analyze data, troubleshoot issues with tracking parameters.
- In-depth knowledge of ad-server, ad networks and the online advertising industry.
- Comfort with Microsoft Excel and ability to consolidate information and work with multiple data points.
- Experience in setting up campaigns and managing the campaign performance independently
- Understanding of Google Ad Manager / ad-server and campaign configuration on such ad-server s
- Understanding upper funnel (brand messaging, calls to action) and lower funnel (direct response,



conversion) campaign tactics
- Knowledge/keeping track of the latest trends associated with online marketing like PMP, RTB, Video, App and Native advertising operations.
- Experience optimizing campaigns to perform against brand awareness and direct-response KPIs (VCR/viewability/CPA/CPI/CPL etc).
- Experience in strategic audience work
- Solid understanding of data landscape and utilization (1st party, 2nd/3rd party)
- Experience with multiple third-party verification partners such as Moat, IAS, and Double Verify.
- Experience with various third-party tag specs including brand studies, DMPs, etc.

📌 Ad Operations Manager (Bengaluru)
🏢 Truecaller
📍 Bengaluru