.What you'll Do
- Develop relationships at all levels within clients marketing teams and maintain regular and appropriate communication with them.
- Gain an in-depth knowledge of a client's business model and marketing strategy and drive digital marketing success rooted in customer's business drivers.
- Support customer discovery sessions and help guide client's use cases, business requirements and key performance indicators, and assist as part of a team to deliver against those objectives.
- Support internal technical consultants, client's developers and third parties throughout the implementation of Adobe Analytics/Customer journey Analytics (CJA) process from a business perspective
- Understands the importance of identities in CJA set up and is able to guide the technical team on requirements pertaining to identities.
- Able to manage CJA connections and data transformation in CJA Data-view using friendly UI
- Support clients in their reporting, dash-boarding and ad-hoc analysis requirements
- Provide measurable insights and recommendations to improve business and marketing strategies. Help customers further understand and fully utilize product capabilities and the transformative power of digital marketing.
- Analyze marketing campaign attribution and provide recommendation for optimizing marketing spend
- Conduct regular stakeholder readouts to showcase value generated and guide customer on future roadmap
- Lead multiple client engagements at a time and establish expectations appropriately to keep projects on schedule and within scope.
- Engage directly with customers via meetings, phone, email, and/or in-person through the project lifecycle. Including interaction with marketers, analysts, web developers, partners and executives.
- Become an authority in the use of Customer Journey Analytics (CJA) products and the methods by which they can be used to efficiently to optimize online businesses.
- Create thought leadership, write blogs, build training videos to ena