KPI
- Act as SPOC for all marketing and brand-related requirements of Writer Relocations and Writer Payments, ensuring alignment with corporate marketing strategy.
- Develop and implement brand strategies that strengthen positioning, visibility, and differentiation in the market for both business units.
- Plan and execute integrated marketing campaigns (digital, print, PR, BTL), driving awareness, engagement, and lead generation.
- Collaborate with business unit leadership to understand objectives and craft marketing initiatives that support commercial goals.
- Drive content strategy and development across all formatspresentations, brochures, videos, case studies, social media, and web.
- Conduct market, competitor, and customer analysis to derive insights and optimise marketing effectiveness.




- Ensure brand consistency across all channels and communications, safeguarding visual identity and tone of voice.
- Coordinate with external agencies and vendors to execute campaigns, manage deliverables, and maintain quality standards.
- Manage budgets and timelines for business-unit marketing projects, ensuring high-impact outcomes within scope.
- Track, measure, and report performance of campaigns using marketing analytics tools; refine strategy based on insights.

Experiences :
- 7-8 years of experience in Branding & Marketing from Relocations ( Logistics / Logistics Tech ) Industry.

📌 Asst. Manager (Mumbai)
🏢 Writer
📍 Mumbai