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The chance
We are looking for Marketing Automation Senior Associate who will be responsible for performing the activities related to Brand Marketing and Communications. This individual will support projects involving tactical execution of campaigns end to end, process improvements and educating users on campaign best practices. Must have experience with supporting email marketing campaigns and using various digital marketing tools with a strong interest in data management and analytics.
Your Key Responsibilities
Tactical execution of Marketing Automation campaigns with varying complexities and sizes
Experience with supporting email marketing campaigns and using various digital marketing tools, Marketo knowledge is a must
Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution
Provide project support to all MarTech team members throughout the various stages of the project, including testing use cases
Regular reporting to key stakeholders on the performance of marketing automation campaigns and suggest on improvement avenues that is backed by data
Support process improvements and educate users on campaign best practices
Standardization and documentation of technical processes using our internal systems
Able to define and document the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) the automated campaigns
Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and comp
📌 CBS-BMC-Brand and Marketing-Marketing Automation-Senior Associate (Thiruvananthapuram)
🏢 EY
📍 Thiruvananthapuram
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