Job Description
JOB DESCRIPTION: AREA SALES MANAGER
PURPOSE OF THE JOB:
Job Context :
- Drive Sales Volume and revenue growth profitably by leveraging the growth opportunities, coaching the Frontline team and managing DBRs effectively

KEY ACCOUNTABILITIES: Accountabilities & Scope of work
Sales Volume
- Deliver the sales volume target by developing market in the assigned territory as per Annual Operating Plan
- Add current outlets which should contribute to achieving annual volume/value targets

Market Execution
- Drive sales volumes of FMO (Focus of the Month) products and increase the Unique SKU count in the outlet and ensure Product range availability
- Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols
- Required to closely work with relevant stakeholders for aligning the stock requirement as per the plan in the Region

Market Knowledge
- Track competitor activity on a continuous basis and take action to counter competitor strategies in order to increase market share

Distributor Management




- Regularly monitor the stock levels at the distributors and ensure availability of stock
- Identify and trouble shoot issues by conducting periodic visits

Cost Control
- Adherence to all processes by ensuring that there are no pending claims/ settlements with internal and external partners

Development of team
- Understands the business issues and support the team to resolve in a timely manner.
- Monitor and train the CEs, provide support and coach the team on driving the business objectives.
- Identify the key talents, help them nurture and enhance capability to take up more responsibilities. Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings.

New Initiatives
- Identify key issues and working on driving innovation and leverage technology in order to achieve business objectives

EDUCATION & EXPERIENCE
Education Qualification (Highest):
- Full-time MBA from

📌 Area Sales Manager (Ludhiana)
🏢 VARUN BEVERAGES
📍 Ludhiana