Job Summary
This role leads content-first brand solutions for clients across Entertainment Impact properties spanning TV and Digital (JioHotstar). The mandate involves supporting revenue growth through strategic go-to-market narratives, scalable impact integration frameworks, and innovative cross-platform sponsorship opportunities. The role requires strong leadership across integrated entertainment ecosystems, combining storytelling, strategic thinking, stakeholder management, and executional excellence to deliver high-impact brand partnerships.

About the team
JioStar Creative Works team helps solve clients brand and business challenges through storytelling-driven content formats including in-show integrations, character-led narratives, tentpole solutions, on-ground activations, and digital-social amplification.
The team partners deeply with brands, offering high-impact, culturally relevant, and scalable entertainment solutions that go beyond traditional FCT.

Key Responsibilities
- Lead a team driving brand solutioning and sponsorship integrations across:




- JHS portfolio including Fiction and Non-Fiction properties across markets
- Digital-first solutioning on the JHS platform
- HSM Regional markets including Bangla, Marathi, and Gujarati across TV and digital
- Youth (MTV) and English entertainment properties across TV and digital
- Movie premieres and marquee entertainment moments across TV and digital
- Support revenue generation by building compelling go-to market narratives and creating scalable frameworks for content-led brand integrations.
- Lead strategic conversations and unlock collaboration opportunities with cross-functional leaders across business units including Sales, Content, Marketing, Strategy, Legal, and Digital.
- Create strategic presentations and lead pitches for digital-first clients, focusing on integrated entertainment-led solutions and cutting-edge sponsorship opportunities.
- Manage and mentor a team responsible for delivering executional

📌 Senior Creative Director (Mumbai)
🏢 Jiostar India
📍 Mumbai