JOB DESCRIPTION:
JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:
- Responsible for the topline and brand profitability
- Execution of HCP (healthcare professional) promotion / BTL consumer activation / Digital activation / Trade promotion
- Formulation of marketing strategies, Communication development for both Consumers and Healthcare practitioners.
- Building strong Marketing programs to engage consumers/ HCPs effectively. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
- Responsible to drive NEW identified avenue of growth for maternal nutrition brand and build consumer engagement platform for entire infant & maternal nutrition portfolio
- Managing the Creative agencies - Medical and consumer to develop brand communication
- Liaise with Market Research agencies to gather insights from consumers / Healthcare Practitioners to support Brand strategies and track Brand equity with consumers / HCPs
- Build relationships into Key Opinion Leaders / influencers in identified Nutrition areas,



and utilize relationships for shaping market initiatives, and for driving sales.
- Support and drive sales – work in close partnership with Cross Functional teams to ensure marketing programs are driven consistently and in a high-quality manner.

REQUIREMENTS:
Skill, Education, Experience
- MBA Marketing from reputed Institute.
- Worked in Consumer Marketing function and having prior marketing experience in implementing marketing mix through medical detailing team. Total desirable experience of 5-6 years in marketing
- Worked with healthcare/ nutrition categories. Combination of OTC and HCP driven medical marketing experience will be an added advantage
- Recent Product launch experience will be an advantage
- Proven track record for designing, implementing and tracking impact of creative marketing programs through sales force.
- Experience in sales function will be an added advantage

Competencies:
Managerial skills:
- Analytical

📌 Brand Manager (Mumbai)
🏢 Abbott
📍 Mumbai