Portfolio Ownership & Channel Execution
· Act as the primary SEM and SEO subject matter expert for assigned portfolios.
· Execute campaigns aligned with broader marketing strategies and campaign objectives, while providing input on campaign approach and optimization strategy.
· Build, manage, and optimize paid search campaigns (Google Ads, Bing Ads, LinkedIn, and other applicable platforms).
· Identify opportunities to improve visibility in AI-generated search responses, including featured snippets, rich results, and conversational queries.
· Optimize website content and landing pages to improve discoverability, engagement, and conversion rates.
· Support Marketo email campaign execution for lead nurturing programs.
· Partner with stakeholders to understand value propositions, target audiences, and campaign goals, and advise on channel-level strategy and performance opportunities.
· Ensure alignment with messaging, targeting, and brand and compliance guidelines.
· Monitor performance and proactively recommend enhancements to improve traffic, rankings, conversions,
and lead quality.
· Collaborate with analytics, sales, and marketing teams to improve funnel efficiency and lead quality.
Analytics, Optimization & Reporting
· Monitor SEM and SEO performance on an ongoing basis and implement data-driven optimizations.
· Track KPIs including:
o Paid: impressions, CTR, CPC, CPL, conversions, ROAS
o Organic: keyword rankings, organic traffic, engagement metrics
· Prepare performance reports with insights and recommendations to guide campaign improvements.
· Use data to continuously refine campaign performance and identify opportunities for scaling and efficiency improvements across paid and organic channels.
Collaboration & Stakeholder Management
· Partner with cross-functional teams, including portfolio marketing, campaign management, analytics, and sales.
· Collaborate with Campaign Managers to support effective campaign execution, while contributing to
📌 Campaign Development Manager (Hyderabad)
🏢 USP
📍 Hyderabad