About Us
Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise to deliver help that is accurate, accountable, and quick. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere.
Our Values
- Data driven: Data decides, not egos
- Courageous: We take risks and challenge the status quo
- Innovative: We're constantly learning, creating, and adapting
- Lean: We focus on customers, using lean testing to learn how to serve them best
- Humble: Past success is not a guarantee of future success
About the Role
As a Senior Analyst – Digital Marketing at Pearl, you will work to help improve the efficiency and reach of our paid search engine marketing (SEM) efforts through testing, spend optimization, and vertical expansion. If you are adept at leveraging data-driven insights to optimize digital marketing campaigns and drive profitable growth, we encourage you to apply.
What You’ll Do
- Take charge of the assigned strategic projects focused on optimization and growth across Google Ads.
- Conduct thorough audience/keyword research, analysis, and identification of opportunities to optimize SEM campaigns. Use audience/keyword research tools, search query data, and competitive research.
- Design and execute Google Ads Experiments to test and optimize Ads. Monitor the progress of internally run landing page tests, pricing tests, and other product tests to stay updated on any impact on campaign performance due to those. Do dog-fooding of the whole customer flow (from ads to landing page to payment) to diagnose any performance issues.
- Use smart bidding strategies and effectively manage the SEM/PPC budget, track spends, and ensure it aligns with objectives and delivers an appropriate ROAS.
- Use Google Ads, Excel, SQL, PowerBI, Google Analytics, etc. to analyze key metrics including conversions, revenue, margin and ROAS (Return
📌 Senior Analyst, Digital Marketing (India)
🏢 Pearl
📍 India