We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Specialist to design, execute, and optimize marketing automation programs that generate qualified leads, improve customer engagement, and support business growth across multiple business units.
This role will be responsible for leveraging the full capabilities of Salesforce Marketing Cloud and Account Engagement (Pardot) to create effective campaigns, customer journeys, nurture programs, audience segmentation, and lead engagement strategies.
The ideal candidate has extensive experience building sophisticated B2B marketing automation programs that generate engagement, accelerate customer acquisition, and improve marketing effectiveness through data-driven personalization and automation.
Key Responsibilities:
Salesforce Management:
- Administer and optimize the Salesforce CRM platform.
- Develop and maintain reports and dashboards to track key performance metrics.
- Conduct regular data audits to ensure data quality and accuracy.
Marketing Automation:
- Serve as the organization's subject matter expert for Salesforce Marketing Cloud and Account Engagement (Pardot).
- Design and execute automated marketing campaigns that drive lead generation, customer engagement, and pipeline growth.
- Build and optimize customer journeys, nurture programs, email campaigns, lead-scoring models, and audience segmentation strategies.
- Create targeted campaigns that engage prospects at different stages of the buying journey.
- Develop and maintain automated workflows that improve marketing efficiency and lead progression.
- Leverage personalization, agile content, and behavioral triggers to improve campaign performance.
- Conduct ongoing testing and optimization of campaigns to improve open rates, click-through rates, conversions, and lead quality.
- Manage audience segmentation, campaign assets, automation workflows, forms, landing pages, and reporting.
- Ensure accurate synchronization between Salesforce CRM and
📌 Marketing Automation Specialist (India)
🏢 AMETEK
📍 India