MARKETING MANAGER

Job Overview

We
are seeking a highly organized, strategic, and results-driven Marketing Manager
to orchestrate our marketing operations, brand voice, and growth initiatives.
In this role, you will bridge the gap between creative storytelling and data-driven performance marketing. You will lead an internal team of creators and analysts,
collaborate with cross-functional stakeholders, and optimize our marketing
engines to drive measurable brand equity and lead generation.

Key Responsibilities

1. Marketing Operations & Project Coordination

a. Campaign Execution: Translate marketing objectives into actionable workflows, manage end-to-end campaign timelines, across digital and
offline channels.

b. Process Optimization: Maintain integrated marketing calendars and workflow trackers to optimize team
productivity and ensure projects are delivered on time and within scope.

c. Brand Governance: Enforce strict adherence to brand guidelines, compliance standards,
and internal approval workflows across all marketing outputs.

2.



Omni-channel Content & Creative Management

a. Collateral Production: Lead content creators and graphic designers to build compelling, high-converting assets
including website copy, blog articles, case studies, sales presentations, video
assets, SM posts, and mailer campaigns.

b. Editorial Oversight: Review and approve all creative deliverables for quality, consistency, and alignment with our core
market messaging.

3. Growth & Performance Marketing

a. Paid Media Strategy: Design, launch, and manage campaigns across search (SEO/SEM), AEM, paid social, and display networks to build a robust
inbound pipeline.

b. Funnel Optimization: Monitor key performance indicators (KPIs) related to content engagement, lead
generation, and campaign effectiveness.

c. Performance Reporting:
Analyze multi-channel campaign data and build transparent, comprehensive dashboards with recommendations to continuously optimize marketing spend and strategy.

4.

📌 Manager - Marketing (Chennai)
🏢 Kavi Software Technologies
📍 Chennai