The Branch Manager plays a pivotal role in driving the sales and marketing performance of milk products within their designated territory. This position is responsible for the end-to-end administration of the sales office, ensuring alignment with ISO and statutory compliance while executing strategic initiatives to achieve budgeted business targets. The role emphasizes market intelligence, distribution network expansion, customer relationship management, and operational efficiency. By overseeing sales realization, crate management, cost control, and day-to-day financial activities, the incumbent ensures seamless operations, minimizes losses, and enhances customer satisfaction. Success in this role directly contributes to business growth, brand visibility, and sustainable market presence.
Responsibilities:
- Plan, execute, and achieve sales targets in line with the annual business plan.
- Monitor and analyze competitor activities and market trends; report insights to the Category Incharge.
- Identify gaps in marketing strategy and collaborate with the Regional Head to implement corrective actions.
- Expand the distribution network by identifying and onboarding recent agents in the assigned area.
- Develop and execute promotional campaigns to increase brand visibility and drive sales.
- Promote and scale model parlors within the operational zone, ensuring timely product delivery.
- Ensure timely collection and recovery of sales realization and outstanding receivables.
- Optimize resource utilization, manage budgets, and maintain cost control across sales office operations.
- Oversee crate management, including tracking, reconciliation, and timely recovery of empty crates.
- Implement measures to minimize milk leakage and product damage during transit and storage.
- Organize customer contract programs and resolve agent and customer complaints promptly and effectively.
- Maintain full compliance with statutory regulations and ISO/Food Safety Management System (F