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Job Title
Vice President – Retail Marketing strategy, Brand Partnership & Events
Business / Function
International Wealth & Personal Banking / Global Banking & Markets
Location
[Mumbai India]
Grade
GCB 5
Job Introduction
The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.
This role will be responsible to bring new Brand partners,
create long term Intellectual properties(IPs), strategy and framework for delivery of all events, third party sponsorships and the coordination of all activities to drive Brand recall, acquire new customers and engage with existing customers for HSBC Wealth & Personal Banking business in India.
Principal Responsibilities
- Lead the development and execution of HSBC India’s brand partnership strategy to strengthen brand equity, deepen customer engagement and drive commercial outcomes across priority businesses.
- Identify, evaluate and negotiate strategic partnerships across sports, entertainment, fashion, travel, luxury, culture, technology and lifestyle that enhance HSBC’s brand proposition and create differentiated customer value.
- Build and manage a portfolio of signature HSBC-owned intellectual properties (IPs) and flagship experiences that reinforce the bank’s positioning and support customer