Responsible for managing primarily qualitative & some quantitative research requirements for Auto - Personal & Commercial vehicles Nature of the researches include - Consumer segmentation, Post launch researches, Exploratory studies & Clinics for new product / variants etc. Also, focus on developing & maintaining rich data bank of key insights for the brands.
- Preparing research briefs in consultation with brand heads / managers, Product planning team.
- Understanding business objectives / issues, and designing research that caters to the business needs
- Recommend appropriate approach & agency partners for research projects based on relevant expertise/experience & cost efficiencies
- Recommend key action plans for brands post completion of the research, post alignment with brand team
- Manage relationships with external agency partners
Experience
Total 6 to 9 years of experience in market research / consumer insights field
Industry Preferred
Automotive experience (personal & / or commercial vehicle) is preferable, though not mandatory.
Open to people from other industries
Qualifications
MBA; A Bachelor's degree in Marketing / Statistics / Commerce
General Requirements
- Expertise in qualitative research with exposure to techniques like in depth interviews, group moderation, ethnographies
- Story telling – ability to stitch multiple info sources / data points & come up with a compelling story around the subject, of course with positive presentation skills
-Knowledge of outsourcing research projects but also have hands-on experience and skill to conduct regular inhouse research (directly with customers).
- Strategic bent of mind – looks at bigger picture without neglecting the finer nuances
- Ability to analyze large data / number sets too
- General interest in automobiles preferred though not mandatory
- Ability to deal with ambiguity and limited inputs
- Good expertise in research design, planning, execution and reporting.-