Job Title: Senior SEO Developer / SEO Lead

Location: Mohali

Company: Zouma

Role Overview

We are looking for a Senior SEO Developer / SEO Lead who will own and scale organic growth across national and local search.

This role goes beyond rankings. You will lead SEO strategy, technical SEO, local & franchise SEO, and drive revenue-focused organic growth supporting store visits, online orders, and franchise expansion.

Key Responsibilities

1. SEO Strategy & Leadership
- Own and define the end-to-end SEO strategy for national and franchise-level pages
- Align SEO initiatives with brand growth, footfall, online orders, and expansion goals
- Convert business objectives into measurable organic KPIs
- Act as the primary SEO owner across teams and stakeholders

2. Local & Franchise SEO (Core Focus)
- Build and scale local SEO frameworks for multiple franchise locations
- Manage and optimize at scale:
- Google Business Profiles (GBP)
- Location landing pages (NAP consistency, schema, menus, reviews)
- Drive “near me”, discovery, brand & non-brand local searches




- Create scalable SEO processes for recent franchise launches

3. Technical SEO Excellence
- Lead technical SEO audits and implementation, including:
- Core Web Vitals
- Crawlability, indexing & site architecture
- Mobile-first optimization
- JavaScript & rendering (if applicable)
- Work closely with developers to ensure SEO-by-design during releases
- Implement structured data (Schema):
- LocalBusiness
- Restaurant
- Menu
- Reviews & FAQs

4. Content & Search Intent Optimization
- Define and execute search intent–driven content strategy (brand, local, commercial, informational)
- Collaborate with content and design teams to:
- Optimize menus, landing pages, blogs, and campaigns
- Improve conversion rates from organic traffic
- Guide and mentor junior SEO/content resources

5. Analytics, Reporting & ROI
- Track and report on:
- Organic traffic & keyword growth
- Local pack rankings & visibility
- Store-level organic

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