If you’re the kind of person who asks “why” a lot, loves solving puzzles, and has a knack for making the complex feel straightforward, this role is for you. We’re looking for a self-starter with a curious mind who thrives in fast-moving environments and brings insights to life with clarity and charm.
Key Responsibilities
- Own and lead all consumer insight studies within the organisation – from design to delivery
- Solely lead and manage all projects - including the study architecture & methodology, discussion guide and questionnaire design, analysis frameworks, and report development
- Conduct and moderate IDI’s, dyads, triads, mini focus groups, and focus groups with users, as well as individual interviews with healthcare professionals (HCP)
- Review data, modulate pre-read, present findings and recommendations to create clear & meaningful study reports with conclusions – for actionables that influence GTM strategy, brand positioning, messaging, communication tonality, persona identification, brand development and HCP engagement
- Identify touchpoints, motivations, barriers,
behaviours, and key influence moments across their transformation journey
- Set up consumer panels and communities for continuous research activities
- Conduct deep competition mapping on an ongoing basis, to evaluate competitor offerings, positioning, pricing, product experience and user perceptions
- Track emerging global trends, category shifts, and competitive activities relevant to GLP-1 brands and weight-loss programs
- Lead & manage quarterly brand health studies with partner market research agencies
- Ensure all research processes, quality checks, and timelines are adhered to for every project
Who you are
- Self-starter and a brilliant storyteller
- Strong communication and stakeholder management skills to ensure easy cross-functional collaboration
- 3-5 years of experience in Market Research agencies
- Worked on Healthcare, pharma, fitness, wellness brands in the past would be preferable
- S
📌 Consumer & Market Insights Manager (Mumbai)
🏢 Ketto
📍 Mumbai