Description
The role will work closely with marketing, product, and engineering teams to ensure accurate measurement frameworks, robust data collection, and actionable insights for decision making.
Responsibilities
Key Responsibilities
- Design and implement Adobe Analytics tracking frameworks aligned with business KPIs and measurement strategies.
- Implement and manage tags using Adobe Launch / Adobe Data Collection.
- Understanding of Adobe Web SDK and event-based tracking.
- Define and maintain data layer architecture and tagging specifications.
- Work with developers to ensure correct JavaScript-based tracking implementation.
- Validate and troubleshoot tracking using debugging tools such as Adobe Experience Platform Debugger, browser dev tools, and network inspection.
- Ensure accurate event, eVar, prop, and conversion tracking across digital properties.
- Build dashboards, reports, and Workspace projects to provide actionable insights.
- Conduct data validation, QA, and governance for analytics implementations.
- Collaborate with stakeholders to define measurement strategies,
attribution models, and KPIs.
- Analyze user behavior and campaign performance to support data-driven decision making.
- Maintain documentation for tracking plans, implementation guides, and tagging architecture.
Qualifications
Skills Required
Core Skills
- Strong hands-on experience with Adobe Analytics
- Experience with Adobe Launch / Adobe Data Collection
- Understanding of Adobe Web SDK, Customer Journey Analytics (CJA)
- Solid understanding of tagging frameworks and data layer design
- Experience with JavaScript for analytics implementations
- Hands-on experience building Adobe Workspace reports and dashboards
- Strong knowledge of digital analytics concepts, attribution, and measurement frameworks
Technical Skills
- Strong experience on JavaScript
- Experience with browser developer tools and debugging utilities
- Knowledge of REST APIs and event-based tracking models
- Familia